A random collection of commentary on the 1990s, sports, pop culture, video games, journalism, writing and ego. You know, like every other blog in existence. Except written by me. Oh, and also, my cat wrote a few entries too.
Saturday, February 13, 2010
At The Commercials: Google just crushes it
Since I seem to be on a kick with somewhat-mushy posts, given my focus in the past couple days on romantic comedies and personal drama, it only makes sense to focus on a commercial that does emotion effectively.
Google is well-known for essentially being the crack of Internet search engines, with examples ranging from Carly Googles to how no one I know uses Bing to the fact that the site's name essentially serves as a verb now. Well, the commercial world should also watch out, as their Super Bowl spot (featured above) was so diabolically simple and effective.
I caught it a day after the fact on The TV Ad Guru, a neat site that I follow. I agree completely with him - The ad is devastatingly effective because of how simple it is. While I can question the need for the commercial, given Google's seemingly unassailable market position as the top dog search engine, a quality effort like this certainly doesn't hurt matters at all.
Couldn't agree more. I gave Google the highest marks of all Super Bowl commercials. I don't care if it makes me a little bit of a woman, I thought it was a SPECTACULAR ad.
ReplyDeleteOh, and the Google thing you posted is a little too large for your blog, just an FYI.
ReplyDeleteThanks Craig! Yeah, some YouTube videos do that, but I don't really know how to fix it without tinkering too much.
ReplyDelete