At The Commercials: Google just crushes it

Since I seem to be on a kick with somewhat-mushy posts, given my focus in the past couple days on romantic comedies and personal drama, it only makes sense to focus on a commercial that does emotion effectively.

Google is well-known for essentially being the crack of Internet search engines, with examples ranging from Carly Googles to how no one I know uses Bing to the fact that the site's name essentially serves as a verb now. Well, the commercial world should also watch out, as their Super Bowl spot (featured above) was so diabolically simple and effective.

I caught it a day after the fact on The TV Ad Guru, a neat site that I follow. I agree completely with him - The ad is devastatingly effective because of how simple it is. While I can question the need for the commercial, given Google's seemingly unassailable market position as the top dog search engine, a quality effort like this certainly doesn't hurt matters at all.