At The Commercials: AXE Actually Makes Something Good!

I normally associate AXE with really horrible commercials. You know, like the one I blogged about in the past that had Jamie Pressley talking about washing balls. (Get it? It sounds like she means a scrotum, ha! That's why it's funny, because it's about washing balls, and you think about like a scrotum instead of a body product.) And oh, they also had a delightful commercial with a guy spraying water out of his armpits.

However, AXE's new commercial with Kiefer is legitimately pretty clever. I didn't recognize his voice - I'm not a big 24 guy - so the reveal at the end was pretty good. Maybe AXE is taking a page from Old Spice's book and just focusing on actually producing good commercials.