Saturday, May 23, 2009

Say no to stupid commercials

Axe smells horrible anyway.

Since I seem to be critiquing commercials lately, let's move on to Axe Body Spray. Shockingly, I didn't really mind their super-babe commercials, where guys spraying themselves with Axe were beset by hot women. They were so over-the-top (warning: in a foreign language because that makes it funnier to me) that they were hilarious. The people in my Women's Studies didn't share that opinion, as several would try to argue that some men seriously believed that it would work. But honestly, if you believe that Axe works like that, then I also have some stock to sell you.

Unfortunately, for some reason all of Axe's recent spots on ESPN during the NBA playoffs have been the same putrid commercial. Simple summary: Guy has armpits that shoot out sweat when he raises his arm, and Axe stops this. It is absolutely as disgusting as it sounds. What gives?

p.s. Just as I'm about to post this, I realize that it might not be an Axe commercial, and instead might be Tag. For the record, if it's tag, it sucks too. And the Right Guard shaving gel commercials with the jetpacking women.

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