I’ll write
about my other favorite but cancelled sitcom, Happy Endings, at a future date, since its fate was seemingly at
least pondered a bit before the axe fell. However, for now, let’s focus on the
titular B of this entry, even though both shows probably suffered from the same
problem.
That issue –
Don’t Trust The B In Apartment 23 is
a stupid name. Yes, it’s appropriate given the show and its content, but it’s a
name that doesn’t make it easy to endorse to your friends. “Gimmick” names
seldom work for primetime shows – Most of the successful ones are short and not
too cute, whether it’s Seinfeld or Friends or Cheers or Modern Family
or *shudder* 2 and a Half Men.
So, it’s not
surprising to me that the show didn’t catch on, and I’ll lay the primary
problem at the feet of its name. Just call it Apartment 23 instead and I bet it gets to a third season. Looking
past the name problem, I’m left with two content “problems” that I didn’t
really find to be problems, thanks to the demographic I’m in.
Firstly, a
lot of the humor is narrow and aimed at people who grew up in the 1990s and
2000s. For example, you weren’t going to get a Journey reference on Don’t Trust The B – you were much more
likely to get Natalie Imbruglia. The whole character of James Van Der Beek,
while hilarious on its own, does rely a bit on you buying into his past as a
famous actor on Dawson’s Creek. While
I’m not opposed to that, I also realize that sitcoms pitched at people primarily
younger than 40 tend to fail quickly.
Secondly,
the most consistent “tone” of the show is biting snark. There weren’t many
sweet moments on the show, to the point that two recurring characters had
obsessions with stalking and peeping on Chloe (Krysten Ritter) and June (Dreama
Walker). To be fair about this, it could have been that they needed to switch
from Liza Lapira to Michael Blaiklock for acting reasons, but still, I probably
would have been OK without a stalker character in the first place.
I didn’t
view any of this as a serious impediment to my watching, but I do understand
why other people weren’t big fans of the show. I found the chemistry of Ritter,
Walker and Van Der Beek to be quite charming though, and the people in other
roles – like Eric Andre as the wet blanket Mark and Ray Ford as James’ assistant
Luther – were serviceable enough, if nothing special.
The show
unfortunately ends on a bit of a cliffhanger, as James finds out his real
father isn’t actually Richard Dean Anderson. Unlike with Happy Endings, there has been absolutely no talk of the show
continuing on in some form, so I guess we’ll never find out.
Bizarre
tangent – For unknown reason, political blogger Steve Sailer has a
weird deep dive on the show, where he notes that Luther and Mark are actually
covert commentaries on the sacred cows of the liberal media, Martin Luther King
Jr. and Barack Obama. He then notes that he’s the only person who’s been able
to notice this, and also likens the show to Oscar Wilde’s The Importance of Being Earnest. This strikes me as wonderfully
insane theories, kind of like the stuff featured in Room 237, but
good for him.
For more wonderful Chloe / Ritter GIFs, go here.
Good to see you blogging again Steve! Keep them coming! Never saw this show, but did catch a couple episodes of Happy Endings, but it just grab me I guess.
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