Monday, January 4, 2010
At The Commercials: Reebok is advertising... uh... I forget for some reason...
Ah, Reebok. Thank you so much for this commercial. I have no idea if it's sexist or not, but it is like the low-wattage, more clever version of all of the body spray commercials. I'd also argue that you can see a lot worse at most college workout rooms now, so it could just be my Puritanical values crying out when I consider her outfit kind of skimpy.
Regardless, the key aspect is her attitude anyway. Reebok could have just gotten some weird bimbo to promote their new super workout shoes, but instead, they chose a kind-of-spunky woman who actually looks pretty fit. As a result, I find this ad much, much effective than the other Reebok spots from the same campaign. The talking breasts commercial is funny, but a little more lurid, and the black-and-white ad feels like a spot for a perfume.
I have no idea if these shoes actually work - Apparently, they just make it harder to walk around by making your calves work harder. However, the ads are definitely a success, since some of the YouTube comments note that the shoes are sold out.